Local SEO Success for Albany Plumber
The Challenge
This Albany plumber was losing emergency calls to competitors every single day. When someone’s pipe burst at 2 AM or their water heater died, they weren’t finding him in Google. He had the skills and the truck, but he was invisible online when people searched “emergency plumber Albany” or “plumber near me.”
Our Strategy
We built his local SEO presence from scratch. We optimized his Google Business Profile to appear in the map pack where desperate homeowners click first. We restructured his website to target the exact plumbing emergencies people search for. And we made sure his business information was consistent everywhere online so Google would trust and rank him.
The Results
In three months, we generated 12,400 clicks and 160,000 impressions. His position jumped to 6.1, putting him at the top of local search results with a 7.7% click-through rate.
The Impact
His phone started ringing with real customers finding him through Google. Those missed emergency calls became his calls. He’s now consistently showing in Google’s map pack (that position 5 ranking), which is exactly where people click when they need a plumber urgently. He built a sustainable stream of high-value local customers without paying for expensive leads.