Local SEO Success Story
The Challenge
This Amsterdam-based electrician was struggling with something most local service businesses face: being invisible when potential customers searched for help. Despite having years of experience and great reviews from past clients, they barely showed up in Google searches. When someone in Amsterdam typed “electrician near me” or “emergency electrician Amsterdam,” they weren’t even on the radar.
Their phone wasn’t ringing from new customers finding them online. Instead, they relied entirely on word-of-mouth and expensive lead generation services that charged them for every single customer inquiry. They needed a way to be found by people actively searching for electrical services in their area.
Our Strategy
Local SEO is different from regular SEO because it’s all about geography. We needed to make Google understand that this electrician serves Amsterdam and should appear when local people search for electrical services.
We started by claiming and optimizing their Google Business Profile, which is crucial for showing up in local map results. We made sure their business information was consistent everywhere online, from directories to their website. We optimized their website content to include Amsterdam neighborhoods and the specific electrical services people search for. And we implemented local schema markup so Google could clearly understand their service area and business type.
The Results
The growth was steady and impressive. Starting from minimal visibility, we reached 4,560 clicks and 230,000 impressions in just three months. The position improved from 9.6 to 10.1, which might seem like a small number, but in local search, those positions matter tremendously for appearing in the map pack.
The Impact
This wasn’t just about numbers on a screen. The electrician’s phone started ringing with customers who found them through Google search and maps. They could finally compete with larger companies that had dominated local search results for years. Best of all, these were real local customers who needed their services right away, not cold leads from expensive lead generation companies. They built a sustainable way to get found by people in Amsterdam exactly when they need an electrician most.